David Glover works with founders and established beauty and lifestyle businesses across Brand Strategy and Product Development.
His perspective comes from more than three decades inside the international beauty industry. His career spans creative practice, product development, brand building, professional education and international commercial development.
That breadth allows him to consider the brand proposition, the product itself, the customer experience, the people representing it and the commercial realities behind an idea.
This combination of creative, strategic and practical experience allows David to connect the decisions that shape a brand, from its positioning and products to the way it is experienced in the market.
Founder Experience
Building from zero
Martinsson King
In 2014, David co-founded Martinsson King in New York, developing an original personalised haircare concept into an international beauty brand.
The experience spanned brand positioning, product architecture, formulation development, packaging, supplier relationships, creative direction, education and market development, giving him first-hand understanding of the decisions required to turn an idea into a real business.
Explore the Martinsson King case study →International
International by experience, not positioning
David has worked across Europe, North America and Australia with international beauty businesses, founders, distributors, salons, educators and creative teams. That experience informs a consultancy designed for businesses that operate across markets, cultures and professional disciplines.
His consultancy work has since included client-side product development leadership for SPØL and specialist concept development across fragrance and experiential projects.
He works independently, bringing together laboratories, manufacturers, packaging partners, regulatory specialists, designers, fragrance developers, educators or commercial partners when required. Engagements are shaped around the project rather than a fixed agency structure, with David maintaining clarity around the client’s objective and ensuring each specialist works towards the same outcome.
"Clarity is a creative advantage."