My background spans creative practice, product development and education across the beauty and fashion industries.
Today, my work focuses on helping teams clarify who they are, what they stand for, and how that translates into meaningful products, stories and growth.
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I work with brands to shape products that are grounded in sensory identity, cultural context and real-world use. From early concept through to launch, my focus is on coherence, relevance and long-term value rather than trend-driven novelty.
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I help brands articulate who they are and why they matter, translating values and intent into clear, human narratives. The work sits at the intersection of language, design and meaning, creating differentiation that feels credible rather than constructed.
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I design learning experiences that strengthen creative confidence and strategic thinking within teams. The focus is on practical capability, shared language and long-term growth, supporting leaders and organisations navigating change.
Product Direction
I help brands define product vision, from early concept through to launch, ensuring clarity, coherence and long-term relevance.
Eduction & Learning
Alongside client work, I develop education formats that support creative teams and leaders navigating change, growth and innovation. The focus is on building shared language, strategic thinking and long-term capability.
Work & Collaborations
Projects developed in close collaboration with brands, founders and teams, focused on clarity, relevance and long-term value.
I work best with people who value clarity, curiosity and long-term thinking.