Product development rarely follows a straight line. Formulation, packaging, cost, manufacturing capabilities, regulation and commercial requirements influence one another throughout the process.
I help founders, designers and established brands navigate that journey, translating ideas into clear development direction and bringing together the right manufacturers and specialists while maintaining oversight of the original product ambition.
CORE ROLE
Product Development Leadership
My role is not simply to find a manufacturer. I work on behalf of the client, helping define what needs to be created, translating that ambition into language development partners can act on, and coordinating the decisions required to move the project forward.
The exact scope varies by project. Some clients need support defining the concept. Others require leadership across formulation development, sampling, packaging, production and delivery.
Every project still begins with three simple questions: Who is it for? Why does it matter? And how should it feel? From there, formulation, packaging and storytelling are balanced so that each element serves both function and commercial intent.
I represent the project, not the factory.
SUPPORT
How I can support a project
Concept & Development Briefing
Clarifying the product concept, desired performance, sensory direction, benchmarks and known commercial requirements.
Development Partner Engagement
Identifying and engaging appropriate laboratories, manufacturers and specialist partners, and assessing their fit for the project.
Formulation & Sampling Coordination
Translating requirements into clear development direction and coordinating sample review, feedback and refinement.
Packaging & Commercial Development
Coordinating packaging direction alongside cost, MOQ, production and artwork considerations.
Development & Production Leadership
Maintaining oversight across suppliers, decisions, development milestones and production through the agreed delivery stage.
Have a product idea that isn't ready for development?
The Road Map turns an early idea into a clear Product Concept Brief, establishing the direction and requirements needed to approach development partners.
Explore The Road Map →